SUPERZOO
Largest North America Pet Retail Event
Yellow AI Summary
SuperZoo is North America's largest trade show for the pet industry, convening over 10,000 pet retailers, manufacturers, and professionals annually at the Mandalay Bay Convention Center in Las Vegas. The event, held from August 12-14, 2026, provides a platform for product discovery, professional development through educational sessions, and networking opportunities with key industry leaders and over 1100 exhibitors. Its focus on emerging trends and innovations, supported by sponsors like Purina and Mars Petcare, positions it as a central hub for business growth and strategic planning within the pet product sector.
Yellow Score Breakdown
Yellow's Take
With 10,000+ pet retailers converging, SUPERZOO offers exceptional audience quality and a deep industry focus for B2B marketers targeting this niche. While the calibre of speakers like WPA and Green Juju personnel is high, the absence of readily available exhibitor and booth pricing is a notable gap for potential participants.
Attendee/Press Sentiment
Attendee Feedback Sentiment
Press Reviews Sentiment
“SUPERZOO is stronger than ever. With a record 1120+ exhibitors, over 18,000 attendees expected. It is a great opportunity but you need a plan!”
Press Reviews
“SUPERZOO 2026 registration opens — the trade show returns with a sharper focus on product discovery, professional growth and industry connection.”
“Our growth this year was no accident — it was the result of a strategic focus on quality. Over 50% of attendees report annual purchasing budgets exceeding $100,000.”
“SuperZoo isn't just another trade show; it is the North Star for pet product innovation in the industry.”
“If you're a pet industry professional, consider this your Super Bowl. SuperZoo is one of the pet industry's biggest playground with thousands of brands, retailers, groomers, and influencers under one roof.”
“SUPERZOO 2026 Unveils Sharper Focus on Product Discovery — insights you can put to work right away.”
“Recent data shows first-time exhibitors achieve a 32% average increase in qualified leads compared to digital-only marketing campaigns.”
“Emerging Brands section has seen significant growth up 50%, highlighting startups before they reach the mass market.”
“After spending three days navigating SUPERZOO's massive exhibition floor — a space I'd describe as the size of three Home Depots — covering everything would be next to impossible.”
“With more than 1,100 new products expected to debut, SUPERZOO 2026 places added emphasis on helping buyers identify traction before it becomes commonplace.”
Topics
Speakers
Peter Scott
President, World Pet Association
Doug Poindexter
CEO, World Pet Association
Brad Kriser
Founder and CEO, Kriser's Natural Pet
Past Speakers (2026)
World Pet Association
WPA
Green Juju Personnel
Billy, Vice President of Nutrition and Communication, and Kelly Marion, Founder, have been featured in SUPERZOO live segments and are frequent educational contributors regarding pet nutrition.
WPA Grooming Judges and Experts
Professional grooming competitions are a staple of the show. Experts from organizations like the International Judges Association (IJA) and producers from Barkleigh Productions often lead seminars on techniques and competition standards.
Exhibitor & Booth Pricing
Sources: Iconic Displays,
SUPERZOO Official
Prices are approximate and may vary. Verify with official sources.
Coupons
No coupons found for this event.
Sponsors
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