Social Media Week
Social Media Week returns to NYC with three days of real conversations, operator insights, and the people behind the feed shaping what actually works right now.
Yellow AI Summary
Social Media Week is Adweek's premier event for social media marketing professionals, bringing together brand marketers, agency leaders, creators, and platform executives to explore the future of social commerce, creator economy, and community-driven marketing. The conference features actionable sessions on platform strategy, influencer partnerships, AI-powered content creation, and measuring social ROI across TikTok, Instagram, LinkedIn, and emerging platforms.
Yellow Score Breakdown
Yellow's Take
With a robust 2,368 attendees and a speaker lineup featuring industry heavyweights like Emma Grede and talent from The Daily Show, this marketing and advertising event promises high-quality audience engagement, particularly for those focused on AI and brand creativity. While the niche focus on cutting-edge tech and media is a clear draw, the absence of exhibitor pricing and detailed sponsor information presents a notable gap for B2B event marketers considering participation. The event's strong industry focus and caliber of speakers make it a prime candidate for networking and lead generation within the advertising sector.
Attendee/Press Sentiment
Attendee Feedback Sentiment
Press Reviews Sentiment
“Almost all attendees I spoke with told me they loved meeting other social professionals and wished there were even more happy hours and events outside of the panels”
Press Reviews
“For three days, the people who actually run social came together at Social Media Week to unpack what's working right now — the 2026 focus emphasized the work behind the post”
“The networking and attendees alone were a valuable resource for social media managers to connect and share in-depth learnings — still the best version of a big conference for social media teams”
“Adweek Social Media Week is the premier social media marketing conference, bringing together the operators and practitioners who manage social, creators, and marketing professionals”
“Some attendees feel the content sometimes leans too heavily into the creator economy, lacking depth for certain specialized social roles — but networking value consistently rated as the most valuable aspect”
“The 2026 event focused on real-world playbooks, emerging trends, and actionable frameworks — sessions available on-demand featuring discussions on what is working currently in social media”
Topics
Speakers
Emma Grede
Dhar Mann
talent from The Daily Show
Jessica Yellin
Kareem Rahma
Reece Feldman
Ryan Joe
Author of 'Build Your First AI Agent at Social Media Week'
Ran Avrahamy
CMO, AppsFlyer
Sponsors
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