SAP Saphire
Bring it at SAP Sapphire in 2026
Yellow AI Summary
SAP Sapphire is an annual conference held in Orlando, Florida, bringing together over 18,000 global attendees from diverse industries such as manufacturing, financial services, and healthcare. The event focuses on enterprise applications, technology, and innovation, with a significant emphasis on Artificial Intelligence and SAP's Joule copilot, showcasing its capability to orchestrate entire business processes. Keynote speakers, including SAP leadership and guest speaker Roger Federer, will address topics like turning AI into ROI and navigating critical technology deadlines. The conference format blends high-energy showfloor demonstrations with in-depth breakout sessions, aiming for clarity and substance over hype.
Yellow Score Breakdown
Yellow's Take
With over 18,000 attendees and a strong focus on AI and enterprise applications, SAP Sapphire presents a compelling platform for B2B SaaS marketers seeking to connect with a high-quality audience. The caliber of speakers, including SAP's CEO and CTO, underscores the event's industry significance, though a lack of exhibitor pricing information leaves a key gap for potential sponsors. This is a prime opportunity to engage with enterprise decision-makers at the forefront of technological innovation.
Attendee/Press Sentiment
Attendee Feedback Sentiment
Press Reviews Sentiment
“SAP Sapphire typically draws more than 15,000 attendees from over 100 countries, spanning industries like manufacturing, financial services, healthcare, and government.”
Press Reviews
“SAP Sapphire 2026 isn't just another event — it is a critical inflection point for SAP customers navigating the 2027 ECC deadline.”
“The demonstrations of SAP's Joule AI went far beyond what I expected from an enterprise copilot. It was about orchestrating entire business processes.”
“SAP has reduced the number of short fluff show floor sessions in favor of larger theater sessions with deeper substance — higher signal-to-noise.”
“Overall logistics are solid once you get your bearings. Sapphire is a mix of high-energy showfloor content and more traditional breakout sessions.”
“THINK 2026 isn't about hype, it's about clarity and alignment — Turning AI into ROI is the keynote focus.”
“Attending this is a good experience. You will learn the latest technologies, the current offering in the market. Networking with other customers and SAP employees is invaluable.”
“Based on 2025 attendee feedback, we've made exciting upgrades including four simultaneous live channels with real-time Ask the Expert Q&A.”
“One of the best things about attending SAPPHIRE is the ability to personally meet other companies who have faced similar challenges. The off-agenda networking is the most valuable part.”
“Running SAP like a product: How AI transforms delivery and governance without slowing the business down.”
Topics
Speakers
Christian Klein
CEO, SAP SE
Muhammad Alam
Executive Board Member, SAP Product Engineering
Philipp Herzig
Chief AI Officer and CTO, SAP
Roger Federer
Tennis Champion and Philanthropist (Guest Keynote)
Past Speakers (2026)
Christian Klein
Chief Executive Officer (CEO) and Member of the Executive Board of SAP SE.
Muhammad Alam
Member of the Executive Board of SAP SE, SAP Product Engineering.
Philipp Herzig
Chief Technology Officer (CTO) of SAP.
Jessica Alba
Business Leader and Actress, scheduled as the closing keynote speaker. SAP
Stacey Balderson
Senior Director, IT&P M&A and Enterprise Transformation at DuPont.
Fabian Pfau
Senior Vice President of Solution Architecture at SNP.
Aaron Bollinger
Chief Revenue Officer (CRO) at Voltage.
Sabah Chaudhry
SAP Alliance Marketing Leader at PwC US. PwC
Exhibitor & Booth Pricing
Sources: SAP Exhibitor Prospectus (historical)
Prices are approximate and may vary. Verify with official sources.
Coupons
No coupons found for this event.
Sponsors
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