SaaStr Annual
The worldwide catalyst for travel and the event industry.
Yellow AI Summary
SaaStr Annual is a three-day conference held annually in the San Francisco Bay Area, bringing together over 15,000 SaaS professionals, founders, and investors to discuss practical strategies for building and scaling cloud-based businesses. The event features sessions led by C-suite executives from leading SaaS companies, offering actionable playbooks and insights on topics such as AI deployment, business development, and event technology. Historically, SaaStr Annual has facilitated significant business outcomes for sponsors and attendees, with past participants reporting substantial lead generation and deal closures.
Yellow Score Breakdown
Yellow's Take
SaaStr Annual delivers unparalleled access to the SaaS ecosystem with over 15,000 attendees and a speaker lineup featuring top-tier CEOs and CTOs from leading companies. While its industry focus and attendee quality are exceptionally strong for B2B event marketers, crucial data like exhibitor pricing and available links is notably absent, requiring direct outreach for engagement details. This event is the go-to for SaaS professionals looking to connect and learn.
Attendee/Press Sentiment
Attendee Feedback Sentiment
Press Reviews Sentiment
“57% of attendees are VP-level or above. 36% of the 2025 audience were founders or CEOs. The average sponsor gets 470+ qualified leads.”
Press Reviews
“Attendee registrations for SaaStr AI Annual 2026 are running a stunning 142.9% of where they were at this exact point last year.”
“I went to the SaaStr Annual Conference — did not close deals there, but got solid warm intros that turned into real pipeline if you follow up properly.”
“SaaStr AI 2026 is a near-complete rebuild — the new value prop is a reboot for the AI era focused on deployment in B2B.”
“Unlike some conferences that focus on abstract concepts, SaaStr Annual emphasizes practical, immediately applicable strategies. Sessions provide real playbooks from C-suite leaders at companies like Snowflake and HubSpot.”
“Artisan closed $250K+ on site last year and $1M+ after — 4 deals in under 3 weeks. Highest ROI event they've measured.”
“Our best campaigns — 11-12% positive response rates — were against recent SaaStr event attendees, significantly higher than the 2-4% industry average for cold outbound.”
“SaaStr Annual is the world's largest B2B + AI community event with over 250 speakers from AI and B2B companies.”
“The SaaStr Conference is a goldmine for networking. I was overwhelmed by the insights and the power of these relationships.”
“All speakers at this year's event were at the C-suite level. 47% of the content was focused on AI.”
Topics
Speakers
Jason Lemkin
Founder and CEO, SaaStr
Amjad Masad
CEO, Replit
Guillermo Rauch
CEO, Vercel
Parker Conrad
CEO, Rippling
Past Speakers (2025)
CEO Snowflake
CEO Snowflake
CEO HubSpot
CEO HubSpot
CEO Dropbox
CEO Dropbox
CEO Descript
CEO Descript
CTO Rubrik
CTO Rubrik
CEO Clio
CEO Clio
CRO ServiceTitan
CRO ServiceTitan
CCO Canva
CCO Canva
Exhibitor & Booth Pricing
Sources: SaaStr London Sponsor Page,
Reddit r/SaaS
Prices are approximate and may vary. Verify with official sources.
Coupons
Sources: 
SaaStr London
Coupons may have expired or changed. Verify with official sources.
Sponsors
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