RSA Conference
Yellow AI Summary
RSA Conference is an annual cybersecurity event held at the Moscone Center in San Francisco, bringing together over 44,000 practitioners, researchers, executives, and government stakeholders. The four-day program features keynotes from prominent figures like Bob Lord and Wendy Nather, track sessions covering topics such as Cloud Security and Cybercrime, and the Innovation Sandbox competition. This gathering serves as a platform for peer-to-peer networking and deal-making, with a significant portion of attendees holding purchasing authority and vendors utilizing nearby venues for client meetings. RSA Conference is recognized for its focus on emerging trends, with recent events highlighting AI as an organizing principle and reflecting the rapid consolidation within the cybersecurity industry.
Yellow Score Breakdown
Yellow's Take
With over 44,000 cybersecurity professionals, the sheer scale and industry focus make this a prime destination for B2B marketers looking to connect with a concentrated, highly relevant audience, further amplified by legendary speakers like Whitfield Diffie. While the attendee quality is strong, the absence of readily available exhibitor and ticket pricing creates a notable gap for potential sponsors and booth participants. The event excels at bringing together the entire cybersecurity ecosystem.
Attendee/Press Sentiment
Attendee Feedback Sentiment
Press Reviews Sentiment
“47% of attendees are Directors, VPs, or Senior Executives with 25% being primary purchase authorizers”
Press Reviews
“6 key takeaways from RSA Conference 2026 — this year delivered on its anticipated emphasis on AI with surprises on how CISOs are responding”
“Efficiently facilitates meetings with customers that would otherwise take months to coordinate”
“The industry just crossed a threshold — AI moved from a track to the organizing principle of the entire event”
“Vendors transform nearby San Francisco establishments into private meeting spaces for closing deals”
“RSA 2026 reinforced that the cybersecurity landscape is consolidating rapidly — a critical field guide for PE investors”
“Even vendor-sponsored talks were surprisingly targeted at practical security rather than pure sales pitches”
“RSAC conference attendee says San Francisco making good first impression — event contributing $130 million to local economy”
“50% of the audience has 10+ years of cybersecurity experience — high-quality decision-makers”
“Nearly 44,000 registrants, the highest since pre-COVID — a magnificently executed return to form”
Topics
Speakers
Bob Lord
Security Advisor Independent
Wendy Nather
Senior Research Initiatives Director 1Password
Whitfield Diffie
Honorary Fellow Gonville and Caius College, Cambridge
Adi Shamir
Borman Professor of Computer Science The Weizmann Institute, Israel
Past Speakers (2025)
George Kurtz
CEO and Founder, CrowdStrike
Jen Easterly
Former Director, CISA
Craig Newmark
Founder, Craigslist
Robert M. Lee
CEO and Founder, Dragos
Chris Krebs
Chief Intelligence and Public Policy Officer, SentinelOne
Vasu Jakkal
Corporate Vice President, Microsoft Security
Jeetu Patel
EVP and Chief Product Officer, Cisco
Earvin "Magic" Johnson
NBA Hall of Famer and Entrepreneur
Exhibitor & Booth Pricing
Sources: RSA Conference,
Thinkst Blog,
CSO Online
Prices are approximate and may vary. Verify with official sources.
Coupons
Sources: Fortinet,
Thales,
Nokia,
Check Point,
BeyondTrust,
Cycode
Coupons may have expired or changed. Verify with official sources.
Sponsors
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