NRA Annual Meetings & Exhibits
A celebration of freedom featuring acres of exhibits, premier events, educational seminars and workshops, and fun-filled activities.
Yellow AI Summary
The NRA Annual Meetings represent the firearms, shooting sports and outdoor lifestyle industry, bringing together manufacturers, distributors, retailers and consumers.
Yellow Score Breakdown
Yellow's Take
This massive 70,000-attendee trade show offers unparalleled access to the dedicated firearms and outdoor lifestyle market, bolstered by high-profile speakers like former President Donald J. Trump. While the audience quality and event scale are impressive, the lack of readily available exhibitor and booth pricing information presents a significant gap for potential B2B marketers. The strong industry focus and clear patriotic undertones define its unique appeal for those targeting this niche.
Attendee/Press Sentiment
Attendee Feedback Sentiment
Press Reviews Sentiment
“The 155th NRA Annual Meetings & Exhibits filled the George R. Brown Convention Center with 14 acres of floor space and 800+ exhibitors — attendees handle firearms directly and speak with major manufacturers”
Press Reviews
“Houston Delivered — the 155th NRA Annual Meetings & Exhibits spotlighted a structural shift toward affordable innovation with major releases priced sub-$1,000”
“NRA members are your best customers — Americans are enthusiastic buyers who travel long distances specifically to browse gear and purchase products on-site”
“At the 2026 NRA Annual Meeting in Houston, a surprising shift unfolded on the convention floor — gun owners and longtime conservatives engaging with evolving perspectives”
“The event provided exceptional value with high-profile concerts, celebrity meet-and-greets, and expert-led training seminars beyond the massive exhibit hall”
“NRA Annual Meetings confirmed record-breaking attendance figures with upwards of 70,000 to 80,000 attendees at the George R. Brown Convention Center”
Topics
Speakers
Tyrus
Television Personality, Author & Keynote Speaker
Anthony Imperato
Founder & CEO, Henry Repeating Arms
Eva Shockey
Outdoor Television Host & Author
Robyn Sandoval
Executive Director, A Girl & A Gun Women's Shooting League
Andrew C. Marcantel
Partner & Managing Attorney, Attorneys For Freedom
Vann Morris
Retired U.S. Navy Officer
Past Speakers (2024)
Donald J. Trump
President
Andrew Arulanandam
NRA Interim Executive Vice President & CEO
Randy Kozuch
Executive Director of NRA-ILA
Sponsors
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