IAAPA Expo
FIND INNOVATION THAT FUEL POSSIBILITIES!
Yellow AI Summary
IAAPA is one of the largest and most influential trade shows and conferences in the attractions industry.
Yellow Score Breakdown
Yellow's Take
With nearly 44,000 attendees, the IAAPA Expo is a massive gathering for the attractions industry, boasting significant potential for B2B marketers targeting this niche. While the caliber of speakers like IAAPA President and CEO Jakob Wahl is high, the lack of readily available exhibitor and sponsorship pricing information presents a notable gap for potential participants. The event's strong industry focus and impressive scale make it a prime destination for those looking to connect with this specific market.
Attendee/Press Sentiment
Attendee Feedback Sentiment
Press Reviews Sentiment
“IAAPA Expo holds a top 1% trade show Net Promoter Score and Orbital Gold Rating — for 2026, a massive floor expansion adding the West Building increases space by nearly 50%, pulling in over 40,000 global buyers”
Press Reviews
“Massive multi-channel news footprints routinely generated by The Associated Press, Reuters, WSJ, and BBC — IAAPA Expo sets attendance records with over 43,000 registered participants”
“The IAAPA Expo was an amazing experience, as always a little bit chaotic, a little bit overwhelming, but wonderful — getting to see so many friends and make connections across theme parks, FECs, and water parks”
“On-site product launches are heavily amplified by dedicated niche publishers including Amusement Today, Attractions Magazine, and InPark Magazine — the IAAPA Press Office hosts dedicated media zones”
“High exhibitor retention left over 200 companies waitlisted previously, prompting the historic 2026 dual-building expansion — visitors are active operators looking to solve immediate capacity, safety, and supply challenges”
“IAAPA Expo 2026 growth is guided by member feedback — the expanded show floor was the number one request from members and pulls in fresh buyers from shopping malls, ski resorts, cruise lines, and hotels”
Topics
Speakers
Jakob Wahl
President & CEO, IAAPA
Andreas Andersen
Chairman of the Board, IAAPA
Nate Bargatze
Comedian & Theme Park Developer
Charlotte Hall
VP of Marketing, Zamperla
Michael Spanos
President & CEO, Six Flags Entertainment
Past Speakers (2026)
Trade Show Dates
November 17 – 20, 2026.
Dr. Neil Dwyer
Appointed as the first Regional Advisory Board Chair for the Middle East and North Africa (MENA) region starting in 2026.
Jakob Wahl
Serving as the President and CEO of IAAPA for the 2026 term. IAAPA
IAAPA Fireside Chats
Led by Jakob Wahl, typically featuring executives from major global operators like Merlin Entertainments or United Parks & Resorts.
Sponsors
Thinking of exhibiting atIAAPA Expo?
Research and analyze all events for your yearly programming, specifically scored and ranked for your ICP. Enrich attendee lists, draft and send personalized messages – before and immediately after the event.
and
