Forrester B2B Summit North America
The future of GTM starts here.
Yellow AI Summary
Forrester B2B Summit North America, held annually in April, convenes over 2,000 professionals from B2B sales, marketing, customer success, and product functions to discuss strategies for Go-To-Market transformation. The 2026 event in Phoenix, AZ, will focus on "GTM Singularity," addressing the impact of AI on buyer decisions and the modernization of go-to-market approaches. Keynote speakers like Dylan Freier of Cisco and Evan Mitchell of Demandbase will share insights on AI strategy, engagement, and customer experience, building on Forrester's research into data-driven best practices.
Yellow Score Breakdown
Yellow's Take
This summit's strength lies in its laser focus on B2B marketing and sales leadership, attracting over 2,200 high-caliber attendees eager for data-driven insights on GTM transformation and AI. While the speaker roster boasts impressive industry names like Cisco and Demandbase, the absence of clear exhibitor pricing makes it difficult for potential partners to gauge ROI. The event's deep industry niche and rich data focus are undeniable draws for serious B2B marketers.
Attendee/Press Sentiment
Attendee Feedback Sentiment
Press Reviews Sentiment
“This is the quintessential B2B marketers' event. Great insights, programming, networking.”
Press Reviews
“Forrester announces the theme and agenda for B2B Summit North America 2026: GTM Singularity — modernizing go-to-market strategies for an AI-first world.”
“I have attended many marketing conferences, and Forrester is a step above — industry-leading content.”
“B2B leaders are facing a critical shift where over 90% of business buyers are already using or planning to use generative AI for purchase decisions.”
“Very high-level federal leaders stopped by our booth and are asking for further conversations we'd been chasing for a while.”
“These organizations have embraced change and demonstrated exceptional cross-functional alignment in marketing, revenue enablement, and customer engagement.”
“Attendees are exceptionally engaged, leading to insightful and elevated booth conversations rather than superficial interactions.”
“Forrester B2B Summit North America 2026 centers on the transformation of go-to-market strategies, buyer engagement and organizational alignment.”
“What really excited me was the dedicated certification tracks. Actionable frameworks for teams to align on priorities.”
“Over just a few days, marketing, sales and product leaders gain the clarity, confidence and strategic direction that would take months otherwise.”
Topics
Speakers
Dylan Freier
Manager of AI Strategy and Innovation, Cisco
Evan Mitchell
Sr. Growth Account Director, Demandbase
Melanie Waddell
Senior Director Customer Marketing, Honeywell
Dave Frankland
VP, Research Director, Forrester
Past Speakers (2025)
George Colony
CEO, Forrester
Lisa Gately
Principal Analyst, Forrester
James L. McQuivey
VP and Research Director, Forrester
Tricia Atchison
VP of Global Partner and Americas Marketing, Equinix
Exhibitor & Booth Pricing
No exhibitor pricing found for this event.
Coupons
No coupons found for this event.
Sponsors
Thinking of exhibiting atForrester B2B Summit North America?
Research and analyze all events for your yearly programming, specifically scored and ranked for your ICP. Enrich attendee lists, draft and send personalized messages – before and immediately after the event.
and
