ETA Transact
TRANSACT 16 Awarded Best Attendance Promotional Campaign by IAEE
Yellow AI Summary
ETA Transact is the annual conference and trade show for the payments technology ecosystem, convening over 3,000 fintech, banking, and retail professionals. Held at the Mandalay Bay Convention Center in Las Vegas from April 19-21, 2027, the event focuses exclusively on payments, cybersecurity, and startup innovation, facilitating substantive discussions and deal-making among buyers and partners. This year's event follows ETA Transact 2026, which highlighted the industry's transition from experimentation to disciplined execution in areas like stablecoin adoption for merchant settlement.
Yellow Score Breakdown
Yellow's Take
ETA Transact delivers a hyper-focused payments technology audience of 3000+ professionals, a prime environment for B2B marketers aiming to connect with fintech, banking, and retail decision-makers. While the agenda features insights from industry leaders like Del Baker Robertson, the absence of exhibitor pricing and detailed sponsor packages hinders immediate ROI assessment for potential participants. This premier event prioritizes deep industry engagement, making it a strong contender for those seeking specialized lead generation within the payments ecosystem.
Attendee/Press Sentiment
Attendee Feedback Sentiment
Press Reviews Sentiment
“TRANSACT is built for pipeline. The average exhibitor connects with 150+ qualified leads, and 92% say the show helps accelerate their sales cycle.”
Press Reviews
“A clear shift stood out at ETA TRANSACT 2026 — across the show floor, it was evident that the industry is moving from experimentation to disciplined execution.”
“TRANSACT is 100% focused on payments. No noise, no distractions. It's where buyers, partners, and dealmakers show up ready to make deals.”
“From March 18-20, 2026, over 3,000+ payments professionals gathered at the Georgia World Congress Center in Atlanta for TRANSACT 2026.”
“The conference environment encourages substantive discussion. It rewards specificity and helps organizations move forward with confidence.”
“Stablecoins are moving from pilots to production for merchant settlement, cross-border payouts, and treasury operations.”
“ETA Transact 2026 was all about real conversations and new connections. From the booth to After Dark — amazing.”
“ETA Transact 2026 offers a moment to assess which partnerships remain strong, which technologies are scalable, and which strategies can adapt to future regulatory changes.”
“ETA TRANSACT 2025 drew more than 3,000 professionals in the payments ecosystem to Las Vegas to explore new technologies and demand for payments.”
“From the booth to the buzz, Transact ETA 2026 didn't disappoint — we had the opportunity to connect with industry leaders and share innovative solutions.”
Topics
Speakers
Del Baker Robertson
VP of Strategic Partnerships ETA
Baker Robertson
Past Speakers (2025)
Mike Pell
Head of Microsoft Garage, Inventor of Adobe PDF
Michael Brown
U.S. Economist, Visa
Jodie Kelley
CEO, Electronic Transactions Association
Anusha Ramanujam
Head of Partnerships, Square
Christopher Sweetland
VP, PayPal
Colleen Taylor
VP, American Express
Exhibitor & Booth Pricing
Sources: TRANSACT Register,
TRANSACT Exhibitor Prospectus
Prices are approximate and may vary. Verify with official sources.
Coupons
No coupons found for this event.
Sponsors
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