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AWE USA

Humans Empowered by Spatial AI at the #1 AR/VR Conference and Expo

89Score
15 JUN - 18 JUN, 2026Long Beach, CA6,000+ attendees

Yellow AI Summary

AWE USA (Augmented World Expo) is the world's largest conference dedicated to augmented reality, virtual reality, and spatial computing technologies. Attracting 7,000+ attendees including enterprise decision-makers, developers, and investors, the event features 300+ exhibitors and 200+ speakers showcasing the latest in XR hardware, software, and enterprise applications. Key topics include industrial AR, AI-powered spatial computing, digital twins, and immersive training solutions.

Yellow Score Breakdown

Audience Quality
25/30
Industry Focus
17/25
Attendee Feedback
16/25
Press Reviews
16/20
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Yellow's Take

This event is a prime destination for B2B marketers targeting the cutting-edge of AR/VR, XR, and Spatial AI, boasting over 6,000 attendees and speakers from industry giants like NVIDIA and Qualcomm. While its strong industry focus and high-caliber audience are clear advantages, the absence of exhibitor and booth pricing information presents a notable gap for potential sponsors.

Attendee/Press Sentiment

Attendee Feedback Sentiment

If you've never been it's something you just have to live breathe and do — there's no way you don't leave feeling a bit more SPATIAL

Reddit r/augmentedreality

Press Reviews

What Makes AWE USA the Must-go Event For the XR Industry — Road to VR joins as premiere media partner ensuring prominent daily coverage

Road to VR

The attendee list is highly concentrated with enterprise IT buyers, product innovation leads, digital transformation executives, and institutional investors

Vendelux

Augmented World Expo 2026 will be the most consequential XR event in history — unveiling the intersection of spatial AI and robotics

Wyoming News

AR is absolutely at the heart of AWE. It is the global main event of the year for XR and spatial computing — the undisputed industry gathering

Reddit r/augmentedreality

XR's Must-go Conference expands gaming and LBE focus for 2026 with 5,000+ attendees, 250 exhibitors, and 400 speakers across 150,000 square feet

Road to VR

Topics

Spatial AIAR/VRXRAIDigital TwinsReality Capture

Speakers

Ziad Asghar

SVP & GM of XR Qualcomm

Shelley Peterson

Founder | XR Industry Pioneer Wizard Wells

David Chu

VP, Spatial Computing and XR NVIDIA

Leslie Shannon

Vice Chair Virtual World Society

Alvin Graylin

Author | Chairman Our Next Reality | Virtual World Society

Cortney Harding

Friends with Holograms Founder & CEO

Ori Inbar

Co-Director, Co-Founder AWE & UnitedXR

Bilawal Sidhu

Creator & TED Technology Curator TED Conferences

Sponsors

Snap
Qualcomm
Google
Applied Materials
Meta
Lenovo
ArborXR
NIPA
PICO
Mawari
NXP Semiconductors
ManageXR
Cognitive3D

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